When?
Our work in strategic marketing and capability development benefits clients when

• Marketing plans are low on content (e.g. 95% of marketing document is promotional at the expense of product provision)
• Unprofitable segments have large promotional campaigns
• Marketing people cannot establish credibility with Finance to support real opportunities
• New information systems are more complex and less reliable than previous systems
• Training programs are not directly relevant to the businesses they support.

How?
The Opportunity ◄► Capability Practice enables clients to distinguish their offer to customers (make it attractive and profitable) and to broaden and deepen the capabilities that facilitate the offer. It does this by

• Matching market opportunity with organisational capability
• Developing people, culture, systems and processes

Time-frame?
1-3 quarters. Typically improvements in strategic marketing and/or organisational capability are visible in bottom line results over this time

To learn more consider these case studies:

1. Achieving high performing cross functional teams